ABM Social Selling Success Board
This interactive board was created in collaboration between Arvato Group and Momentum Data.


It highlights the main successes and insights from the highly effective ABM Social Selling campaigns run together globally since 2019 as part of Arvato Group's demand generation strategy.
THEN
In 2019, Magdalena Kaufmann, Senior Marketer at Riverty, kicked off the first campaign as an innovative way to generate new business.

She chose Social Selling with Momentum Data for its ability to achieve account-based targeting at scale in the DACH region.

After the first successful campaigns, we expanded to multiple verticals of the ABM team, first throughout EMEA and then across the world.
5 years later, Arvato Group has run Momentum Data's campaigns targeting 35 countries globally.

12 sales reps' profiles have been leveraged to grow the collective Arvato Group network by 3,000 new, relevant and qualified connections.

Multiple campaigns are currently active across EMEA. This board is designed to help spread the word to other Arvato Group Marketing and Sales teams!
NOW
A strong history: How we arrived at working together in 35 countries
Momentum Data's algorithm identified Arvato Group's potential key target companies and contacts, and leveraged the sales reps' profiles to expand their LinkedIn networks and generate highly targeted and high-value sales opportunities.
So, how did these programs work?
Arvato Group's highest-performing messaging
Optimize the LinkedIn profiles of Arvato Group's sales team.
Define target audience & grow network on LinkedIn.
Send messages & follow-ups using A/B-tested best practices.
Arvato Group sales team takes over the pre-qualified conversations.
Hello {{FIRSTNAME}}

Thank you for accepting my contact request. Hope this message finds you well.

Perhaps you are already familiar with Arvato. We are a strategic partner for companies in the mobility sector around Europe especially for subscription-based business models.

Our solutions cover everything related to the payment flow: from risk management to invoicing, accounts receivable management, to the sale of receivables, etc.

I would like to get better introduced and see if there are some good opportunities for collaboration.

Would you be available for a virtual meeting?
Hallo {{salutation}} {{last_name}}, vielen Dank fürs Vernetzen! 

Ich würde Ihnen gerne eine Möglichkeit vorstellen, wie Sie den Mitarbeiter-Benefit des Deutschlandtickets einfach an Ihr Team/in Ihre Organisation weitergeben können. 

Die Kombination von Mobilitätsbudget und dem Deutschlandticket ermöglicht eine smarte Prozessgestaltung. Durch eine unkomplizierte Implementierung, kartenbasierte Zahlung und digitales Reporting erhalten Sie eine umfassende Übersicht, können Benutzer effizient verwalten und aus einer Vielzahl von Mobilitätsdiensten wählen. Dies erleichtert die Umsetzung und trägt insgesamt zu einer nachhaltigen Mobilität bei!

Haben Sie in der kommenden Woche 15 Minuten Zeit für eine kurze Vorstellung? 

Beste Grüße,
{{PROFILEOWNER}}
Hi {{FIRSTNAME}},

Thanks for connecting.
 
My name is {{PROFILEOWNER}} and I'm responsible for Strategic Partnerships at Arvato.

I had hoped to find some time to meet you at MRC Vegas or Paris. But with Coronavirus shutting down all our professional gatherings we’ll have to find new ways to keep business running. 

I would still love to capture 15 minutes of your time to explore if there’s a common ground for establishing a partnership.

Would you be available for a virtual meeting?
Examples of strong LinkedIn profiles from your colleagues
Select the icons to explore their profiles
Margarethe Pilichowski
Axel Kulick
Marija Loncar-Schindewolf
Marcel Peters
Meet Luisa, Arvato Group's Account Manager
Long-term commitment to Arvato Group as dedicated Key Account Manager
Specialist in ABM and Social Selling
Grew up in Nuremberg, Germany before moving to Barcelona
Loves hiking, dancing, and going for runs with Link, her massive husky dog
Who exactly is Momentum Data?
Founded in 2017 and based in London & Barcelona, Momentum Data is the leading ABM Social Selling program for Enterprise Marketing & Sales teams.
Account-Based
Targeting:
outreach to specific, high-value target accounts 
Non-stop assistance: dedicated Account Manager walks participants through the whole process
What makes Momentum Data's campaigns uniquely effective for Arvato Group?
Compliant & Secure to address Arvato Group's GDPR and data security requirements
Proprietary Tech:
AI and RPA (Robotic Process Automation) allows for ABM at scale
Momentum Data specializes in B2B Enterprise clients in the software, technology, and industrial sectors, working with some of the largest in the world.
Together we have noted various campaign highlights and learnings over the past years.
Social Selling worked well to revitalize conversations with Arvato Group's existing clients and upsell them.
Demand generation was particularly successful in new untapped markets.
Launching new products in existing markets has also been a strong use case.
New sales team members were brought up to speed at a much quicker rate.
Interested in learning more? 
We're ready to help.
Schedule a 20-minute meeting.